Our Why

1 in 3 new moms wrestle with postpartum mood disorders, yet most never get meaningful help.

We’re here to change that—combining the leading research in effective treatments, community, and easy-to-use resources that actually fit into real life.

Our Founders

  • Holden

    • Mom to 4 year old, step-mom for 11 years to 13 year old
    • Startup operator turned strategist (Weights & Biases, Jean Dousset, more)
    • Navigated PPD the hard way so you don't have to
    • Superpower: turning chaos into streamlined growth funnels

  • Dr. Nazneen

    • Mom to 4 and 6 year old babes
    • Ph.D. and licensed clinical psychologist & perinatal-mental-health specialist
    • Ensures everything we publish is evidence-based and digestible at 3 a.m. feeding time
    • Superpower: Making science feel like support—not homework

  • Sofia

    • 12-year CX veteran who’s scaled multiple ad-tech and DTC startups
    • Obsessed with retention, empathy, and voice-of-customer loops
    • Auntie to countless friends with children
    • Superpower: Designing systems that feel like human connection